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Newsom Starts With The Ad That Never Ends

October 13, 2009

Gavin Newsom’s campaign has released their first online ad:

A few points:

  • It’s a bit cheesy for my taste.
  • The circuitous voice-over that fades out abruptly – meh.
  • But it does say “change the state constitution” – yes!
  • And lower the two-thirds majority – although this only makes sense in context, yes again!

Latching on to or, better yet become the champion of government reform efforts could be the differentiation that Newsom needs. I hope he does.

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